Search Engine Optimisation

Search Engine Optimisation (SEO) is a technical process that involves tailoring or optimising your webpage's to rank higher in the search engine results pages (or SERP’s). The goal is for your website to rank higher than your competitors in the major search engines, which include Google, Yahoo and Bing.

Search engines algorithms are constantly being modified to improve their effectiveness in ranking pages. Here at BluWeb we are constantly researching the latest Search Engine Optimisation techniques to ensure we are able to provide the best possible service to our clients.

On Page Optimisation

On page Optimisation involves changes to the websites page copy (page content), inclusion of meta tags (description and keywords), overall site architecture, navigation, search engine specific site maps and web page naming conventions which efforts search engines in deriving context and assign relevance to your pages. By tweaking your websites on page factors we can significantly increase the relevance of your web pages and as a result allowing them to rank higher in the search engine results pages.

Off Page Optimisation

Off page Optimisation consists of building relevant links to your website from trusted websites. By linking to your website from high ranking semantically related webpage's we can inherit a valuable ranking factor known as website authority. A series of links from unrelated sources is an indicator of an artificial link scheme which may devalue your websites ranking.

Our SEO quotes vary depending on how competitive your particular market area is. If your website is targeting relatively uncompetitive keywords your quote will be much cheaper than some of the more competitive industries. For more information or a free no obligation quote, simply complete our Contact Form.

5 Search Engine Optimisation Tips

SEO Tip 1.

Include keywords in your anchor tags to internal pages. This way search engines can interpret what your pages are about.

SEO Tip 2.

Use your primary and secondary keywords in your page titles.

SEO Tip 3.

If you're using JavaScript or Flash based navigation it's important to include text links as well.

SEO Tip 4.

The more inbound links to your webpages from related webpages the better your rankings will be.

SEO Tip 5.

Submit your website to the major search engines. This can speed up the discovery process especially if your website has no inbound links.